Chuck Viers did an outstanding job creating and marketing our new lifestyle magazine.
Chuck Viers
Marketing & Branding
Chuck Viers Marketing & Branding is your one stop destination for getting all or your marketing efforts done. We are a team of marketing, design and technology professionals who are aligned with many of the areas largest communications vendors. Our team has worked with not-for-profit, business-to-consumer, and business-to-business organizations, offering the same level of marketing support experienced by large corporations.
We are an exclusive “boutique” consulting firm and limit our engagements to only one or two significant client partnerships at one time.
OUR EXPERTISE INCLUDES:
Brand Development
Marketing Strategy and Planning
Media and Advertising
Sales Materials
Online Tools
Signage
Printing
Event Promotion
FEATURED
PROJECT
Our primary client is Eliza Jennings Senior Care Network. The organization offers a full spectrum of choices for older adults, including independent and assisted living, skilled nursing and rehabilitation services, memory support services, respite care, adult day programs, in-home care, and hospice services.
Our marketing agreement allows us to use all the tools in our toolbox. We manage their master brand strategy which includes multiple sub-brands. We write annual marketing plans and manage promotions. We develop sales collateral, manage websites, design newsletters, supervise direct mail campaigns, create their annual report, oversee advertising, produce radio and television spots, and fabricate interior/exterior signage. By establishing in-house alliances with both a local printer and sign company we provide Eliza Jennings with enhanced value and greater quality control.
MARKETING & SALES
As an established luxury home builder, Premier Custom Builders asked us to update their identity to better connect with their exclusive clientele. We executed their reimagined brand through a new logo, sales materials, direct mail, and outdoor signage. We created presentation materials that won several industry awards. And as our first major consulting project this engagement was a valuable learning experience for our team.
BRAND STRATEGY
Originating in Japan, we helped oversee the SAIDO Learning brand strategy for use in the United States. We designed a logo and executed a comprehensive marketing plan which included printed sales materials and advertising, television and radio spots, and online tools. We also envisioned and built a turn-key marketing program for use by franchisees, ensuring brand consistency nationwide. And we produced 100 printed training materials and ten instructor videos. This was not just an exciting multi-year project for the team, but a worthwhile mission for us in support of this world-renowned memory support program.
DIRECT MAIL & ADVERTISING
Through a combination of target marketing and best-in-class design we created a direct mail program for the Renaissance Retirement Campus. The campaign was supported by print advertising, social media, and online videos. And due to its ongoing success, the program continues to date as a significant marketing tactic for the organization.
OUR PARTNERS…
THEIR THOUGHTS
Chuck was a great resource when I wanted to take my marketing plan to the next level. His extensive background and understanding he was a terrific value add to the process.
The work Chuck did help us market our signature Homearama home resulting in not only two awards, but it is still resulting in qualified leads and sales to this day.
The work Chuck and his team prepared for us exceeded our expectations. We were especially pleased with the branding work as it captured the essence of our business.